The image pricing schedule for by D. Roberts Photography is basically broken down into five categories:
1). Real Estate Photography
2). Commercial Photography
3). Low Altitude Aerial Photography
4). Professional Business Portraits
5). Virtual Tours
1). REAL ESTATE PHOTOGRAPHY
This category is for whole-home coverage, to include a full set interior and exterior images for the expressed purpose of marketing the home on the local MLS, in printed publications, on flyers, in virtual tours, and for any and all other uses on the Internet.
Pricing for real estate images is broken down into two types, based upon the type of photographic techniques uses, i.e. Semi-High Dynamic Range Imaging (Semi-HDRI) and Full HDRI (please see The Difference page for the distinction).
Semi-HDRI:
This image pricing schedule is for mid-tier homes in which the homeowner or realtor wants high quality images, but does not want to pay for Full HDRI that allows for views beyond the home's window. Details are described in the New Semi-HDRI Service section of The Difference page. Please read about the distinction between the two to avoid any misunderstandings. Also, just because a home may fall within the price ranges below does not mean that the Full HDRI is not available. If you want the Full HDRI, no matter what your home's list price, please read below for image pricing information.
Homes up to $174,999 = $125.00
$175,000 to $224,999 = $150.00
$225,000 to $299,999 = $175.00
$300,000 to $399,999 = $200.00
$400,000 to $499,999 = $225.00
$500,000 to $549,999 = $250.00
$550,000 to $599,999 = $300.00
Full HDRI:
With homes priced $600,000 and more, there are usually a number of reasons why these homes require the Full HDRI treatment. Some of those reasons include the size and scope of the home, the high-end amenities, the location, i.e., golf front or golf view, mountain view, water front or view, etc., or other special features that require the extra care of a top-of-the-line photographic treatment.
Every home has different requirements with regard to size, number of levels, square footage, number of rooms, special interior and exterior features, and location views, as mentioned above.
As with many other professional services, time is generally the determining factor in pricing. But the amount of time any given home will need for photography depends on the above-mentioned variables. Also, if you've read The Difference page on the this website, then you'll already know that actual location photography accounts for just about one fifth of the total time spent to get the final, finished image set with HDRI photographs.
Given the experience of shooting and processing hundreds of homes and their thousand-plus images, a "ballpark formula" will work to roughly calculate the price. Simply put, figure high-tier home pricing to fall generally within the range of .15 to .20 cents per square foot. For larger homes 6,000 sq.ft. or more, there is usually a price break to lower this figure some, since often there may indeed be more square footage, but not necessarily much more imaging and editing work involved.
It all depends on the home. A final quote can only be determined once the particulars of the home have been established and a realistic estimate of the time projected has been determined. For realty companies who would like to contract for multiple home listings to be photographed and processed, package rates can be negotiated. Please Contact us for details. Quotes in writing are free and imply no obligation to purchase services.
2). COMMERCIAL PHOTOGRAPHY
Image pricing for Commercial Photography is based upon a rate of $150.00 per hour with a one hour minimum for location work, and $100.00 per hour thereafter, in half-hour increments. There are no half-day or whole-day minimums. You pay only for the time spent capturing the images. If post-production is required on those photographs, a rate of $60.00 an hour is charged (also, in half-hour increments) to achieve the HDRI images as explained on The Difference page, or to retouch and edit to correct and/or remove unwanted elements in the composition and is added to the final total of the price of the images.
3). LOW ALTITUDE AERIAL PHOTOGRAPHY
As described on the Aerials page, images captured using using the telescoping camera mast are charged exactly as the Commercial Photography rate above of $150.00 per hour, with a one hour minimum. Generally, though, no more than one hour is needed to set up, shoot, and take down the mast. Post production work to do minor touch-up and color and level adjustments is included in the price. If more extensive post is needed, then the same commercial rate of $60.00 per hour applies (in half-hour increments) and is added to the final total price of the images. If D. Roberts Photography has been contracted to photograph a home for either the Semi-HDRI or Full HDRI package, and a Aerial is needed or wanted, then the up-charge for that is only $75.00 added to the price.
4). PROFESSIONAL BUSINESS PORTRAITS
Image pricing for business portraits is based on a flat rate $100.00. This includes whatever retouching post work that is needed to achieve a pleasing likeness. If multiple portraits of the same person in different wardrobes are required, or if multiple individuals need to be photographed at the same location, then a discount applies, depending on the number of clothing change photographs and/or individuals photographed. Please Contact us for further details.
Basic Virtual Tour Without Detailed Listing Information to nest in an i-frame on your website: $35.00
Basic Virtual Tour With Detailed Listing Information (Excel Spreadsheet Provided for Info): $45.00
Single Level Interactive Floor Plan: Add $25.00 to either option above.
Two Level Interactive Floor Plan:
Add $35.00 to either option above.
Three Level Interactive Floor Plan:
Add $45.00 to either option above.
One-time fee to create a custom tour skin interface, home/agent banner, and custom web page: $100
Adding a Virtual Tour Link to a Non-Showcase Listing on Realtor.com: $19.95
Adding a Virtual Tour Link to a Showcase Listing on Realtor.com: No Charge
Indefinite Tour Duration and Listing Updates: No Charge
Virtual Tours on Disc: Tour Formatted on Initial Disc: $15.00; Subsequent Discs: $2.00 each.
SALES TAX
According to Tennessee Code Section 67-6-102 as amended by Public Chapter 1106, individual digital photographs that do not impart an impression of motion when viewed successively and are products that are electronically transferred to the purchaser or accessed electronically by the purchaser are not subject to state or local sales taxes if they are downloaded from the Internet. Other photographic products and web based services such as prints and image discs and virtual tours and associated floor plan graphics, respectively, do fall under the Tennessee Tax Code as taxable services. So unless the prints and discs are being purchased for resale and a valid Tennessee Resale Certificate number is provided, a sales tax rate of 9.25% will be applied to the invoice for those specific products and services.
MILEAGE & OVERNIGHT ACCOMODATIONS
For all photography services within a 60 mile radius of West Knoxville, there is no charge for mileage traveled. For location work beyond this distance, a rate of $0.50 per mile will be charged from the 60 mile mark out and back to that point.
If location work away from the Knoxville area requires an overnight stay, then the person or business contracting the work will be charged for the accommodations, with the agreement that the lodging sought and procured by D. Roberts Photography will be classed as "economy."
WHAT YOU GET
For Real Estate Photography, the person or business requesting the images will receive a full set of high resolution, processed and enhanced digital images to download from the D. Roberts Photography website. There is no limit on the number of photographs provided. Some real estate photographers in other locales offer picture packages of a fixed number – usually a low count – at deceptively cheap rates. However, the home is also generally not fully represented. D. Roberts Photography provides you with FULL coverage of the home with a complete set of high quality digital images for the agreed upon, quoted price, whether Semi-HDRI or Full HDRI.
In addition, those same images will be provided for download as scaled down to the required MLS size of 72 pixels per inch, and 512 pixels wide. If you are using a virtual tour company, then the images can be formatted to fit the predetermined size and dimension specifications of the tour provider. Additionally, if requested, specific images can be sized and cropped to your specifications to fit flyers and/or other print publications - all at no extra charge.
For Commercial work, the business requesting the images will receive the full set of high resolution, processed and enhanced, digital images to download. Resizing and format changes can be requested to accommodate individual needs at no charge. Some commercial clients require high quality photo prints of their images; so for photo printing services, the size and quantities of prints will be determined on an individual basis and charged at the current market rate plus the Tennessee sales tax.
As with commercial photography, for Aerials you will receive a full set of high resolution digital images, formatted and sized as requested at no charge, and prints are available at the current market rate plus sales tax, as well.
As explained on the Business Portraits page, we start out by coming to your location to shoot the photographs. So we shoot on your schedule. Additionally, with portraits, there is usually a good deal of retouching post work done in Photoshop. This is all included in the price of the image(s). And as described on the Portraits page, the subject extraction from the background (if desired) and multiple sizes and formats are also all included in the price.
For all photographs, the final, digital images are downloaded from this website using a link sent via e-mail.
Finally, YOU WILL RECEIVE ALL RIGHTS TO THE IMAGES. Some photographers grant limited use rights for the images they capture, but maintain final control for themselves. There is considerable controversy amongst many photographers with opposing views on this subject; but rest assured, if you've paid for the images, then they are yours. Upon receipt of payment, you will be provided with a signed document releasing the copyright and other rights to the images, with the single exception of the right for D. Roberts Photography, Inc. to use the images for self-promotional purposes.
TURNAROUND TIME
For real estate photography, depending on the size of the home and number of estimated images, we reserve two business days as the time necessary to do the post-production processing. For larger homes, that number can be extended to three business days. These time estimates are for photography and photo editing only. If virtual tours and virtual tours with floor plans and a custom tour interface skin are included, then the time figure is extended and an estimate is given. At the completion of the location photo shoot, the contracting person will be notified of when they can expect the link to download the images. All services are provided on a first-come, first-serve basis, and are subject to being started and completed within the time limitations of the DRP booking calendar. Demand for photography is high, so a wait is to be expected. For realtors, please take this into consideration during your listing process and call as early as possible to book. Commercial, Aerials, and Business Portrait imaging turnaround time will be determined on a cases by case basis, and the contracting person will be notified at shoot-end what the estimated time of completion will be.
PAYMENT
Payment is due upon receipt of the link to download the final images and delivery of the invoice. Payment can be made in the form of cash, check, or money order. Additionally, payment can be made by credit card on the Internet via the trusted PayPal service. If you choose this option, you will be sent an e-mail with a copy of the invoice and a person-specific link to the secure PayPal site where you can pay for the services. There is no up-charge for using PayPal.
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D. Roberts Photography, Inc.
1157 Edenbridge Way ● Knoxville ● TN ● 37923
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● 865.405.2744 ●
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